Viluppuram Rural Bazar

The rural poor in Viluppuram District,Tamil Nadu, with their rich skill set and adequate financial assistance from government and financial institutions, create an impressive array of exotic and useful products. However, owing to lack of adequate marketing infrastructure, many of these products remain confined to the local markets, thereby resulting in inadequate monetary returns. While the global market remains oblivious to the creative genius of the Tamil Nadu rural producer, the producers are deprived of the good monetary returns that is assured in a global market. Rural Bazar, a new initiative from the Department of Rural Development, Government of Tamil Nadu and National Informatics Centre, envisages introducing the fine creations of the Tamil Nadu rural genius to the Internet world, thereby strengthening the rural poor. Part of this development, the Department of Rural Development Agencies(DRDA), Viluppuram and National Informatics Centre (NIC),